ALTERRA is a streetwear-inspired sports fashion brand that celebrates every kind of body. Its name comes from the Latin roots “alteration” and “terra”: “alteration” reflects the broader idea of personal transformation—changes in appearance, identity, and self-expression—while “terra” evokes the earth, strength, stability, and growth. The brand’s designs embrace vibrant, youthful colors that defy age, with models ranging from young adults to seniors, proving that style has no limit. ALTERRA’s logo, inspired by the form of a zipper, uses bold contrasts in stroke weight to symbolize diversity in height, build, and shape. More than clothing, ALTERRA is an invitation for everyone to move freely, live boldly, and wear their individuality with pride.
